Simulation Assignments

Edgar Dale’s Cone of Experience:

Assignment 1: Salt Seller - A Commodity Pricing Simulation
This is a live web-based simulation, participants playing the role of salt producers seek to maximize their profits as they compete against one another in pricing salt. This game simulates the salt industry as it is described in the “Ventures in Salt: Compass Minerals International” case study. For more details see:

Learning objectives: This assignment focuses pricing strategy, economics, and any skill-set where the dynamics of strategic pricing behavior are relevant.

Assignment 2: CleanTech Assignment - Simulating a Clean Energy Startup
This is a live web-based simulation, participants play the role of the founder of a new startup company in the exciting and competitive clean tech sector. Can you develop your technology into a successful company? Each quarter you must set prices, decide how many engineers and sales people to hire, and set compensation, including salary, stock, options and profit sharing. Will you pitch your firm to venture capitalists or bootstrap and remain 100% employee owned? Will you win customers and become cash flow positive before you run out of funds? Will you succeed and take your firm public? For more details see:

Learning objectives: This assignment focuses on entrepreneurship/new ventures, strategy, sustainability, alternative energy/energy policy, human resources, and any skill-set in which the dynamics of startups and employee ownership, or the challenges of developing renewable energy and cleantech businesses are considered.

Assignment 3: Fishbanks - A Renewable Resource Management Simulation
This is a live multiplayer web-based simulation in which participants play the role of fishers and seek to maximize their net worth as they compete against other players and deal with variations in fish stocks and their catch. Participants buy, sell, and build ships; decide where to fish; and negotiate with one another. Policy options available to instructors include auctions of new boats, permits, and quotas. For more details see:

Learning objectives: This assignment focuses on strategy, negotiations, sustainability, environmental studies, public policy, resource economics; leadership and team-building; and any skill-set in which the dynamics of cooperation and competition, resource management, and negotiation are relevant.

Assignment 4: Private Equity Simulation - Blackstone/Celanese
This is a live multiplayer web-based finance Simulation and is based on the landmark acquisition of Celanese AG by the Blackstone Group in 2003. Participants play the role of either Celanese or Blackstone and conduct due diligence, establish deal terms, respond to bids and counter-bids, and consider interests of other stakeholders. The simulation offers chat functionality so that participants can negotiate online in addition to in person.
Topics covered include: various valuation methods including capital cash flow and equity cash flow methods, LBO Models, Deal Structuring/Financing, Due diligence, Mergers and Acquisitions strategy, and Negotiation. For more details see:

Learning objective: This assignment focuses on due diligence, mergers & acquisitions negotiation and valuation

Written report:
The submission is to be typed and should not exceed five-pages, summarizing your strategies and the experiences that your team have learnt. That is to report:
  • Team assignment strategies
  • Team managerial strategies
  • Summarizes your mistake(s) and how you over come them
  • Lessons learnt from the simulation
  • If you have to redo the assignment(s) again what would you do differently 
The page format: single space, Times New Roman with font 12, and a margin of one inch on each side

Please attach your final company's financial reports in an appendix.

You are expected to have run a grammar and spelling-checking program through the document before it is submitted.  If you do not comply with these basic rules you will receive a penalized mark.

Due Date: 
The project report is due at 11a.m. on Friday of teaching week 12. Assignments are expected to submit in both hard and soft copy to the School of Business Administration’s Faculty Assistant or the lecturer at the Faculty Office.
  • Late work will be penalized at the rate of 10 percentage points per week day. 
  • Students must keep copies of all work submitted.
“Fail to prepare, then prepare to fail”

PHD Simulation Assignments

PHD Simulation Assignments ‎(Responses)‎